Having had a shared history with the U.S. since 1898, and having been schooled in a U.S.-style educational system, Filipinos are highly familiar with American culture and business practices. Research firms have also cited expatriates' high level of satisfaction with the country's friendly lifestyle as a qualitative strength.

Your Gateway to the World
The Philippine contact center industry is as robust as the global offshore outsourcing trend. The industry is touted as the largest segment in the country's Business Process Outsourcing services market, with more than 40 major contact centers in operation. The contact center industry also boasts of a track record of delivering better results at lower costs. Its efficient yet cost-effective IT and telecommunications infrastructure has resulted in a number of major U.S. firms establishing facilities in the Philippines. The contact center industry likewise enjoys the full support of the Philippine government.

A Wealth of Talent
The high quality of available personnel is the Philippine contact center industry's biggest selling point. Its pool of agent representatives consists of college graduates from leading universities, most of whom view working in a call center as a desirable, long-term career.

Department of Trade and Industry statistics say close to 94% of Filipinos are literate, and 72% of the population is fluent in English. The World Competitiveness Yearbook 2003 also ranked the Philippines second in Availability of Skilled Manpower. In addition, in a 2002 study conducted by the META Group, the country figured as the fourth best source of IT professionals worldwide. Independent research groups such as Gartner and the Asian Call Centre Review have also cited the Filipinos' neutral accent as a strength which facilitates adapting American accents.

Given these competitive advantages, the Philippines is fast emerging as the location of choice in Asia for global communication centers.